They drill down into what made it such a successful start-up and how its internal operations drive its external success. Jones Chair in Management and regents professor of marketing at the Georgia Tech Scheller College of Business, and Joel Mier, lead author and lecturer of marketing at the University of Richmond Robins School of Business, take the reader inside the inner workings of Netflix. In “Netflix: reinvention across multiple time periods, reflections and directions for future research,” Ajay Kohli, Gary T. What caused Netflix to knock down one of the largest video distribution companies in the world in such a short amount of time?
It was the swift beginning of the end for Blockbuster. In fact, Blockbuster sold to Viacom in 1994 for $8.4 billion, opening 6,000 stores globally in five years. At the time, it dominated the video rental business, and its stores were in almost every town across America. Its purpose was to provide on-demand videos to consumers in a brick-and-mortar store for a rental fee.
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